Trends in Holiday Homes 2025

The first three months of 2025 show a slightly lower occupancy rate than last year. This is also due to the postponement of the Carnival vacation, which reduced bookings during this period.

Since bookings are currently not meeting expectations, it is possible that the trend will shift more to last-minute bookings this year, as customers decide later than usual. Especially in the first three months of the year, attractive last-minute discounts are an important incentive for travelers.

Demand remains strong for April and May, with even more bookings in April this year than in previous years. Families and group travelers increasingly prefer larger vacation homes with high-quality furnishings. An interesting trend is emerging for the summer months: Longer stays are preferred, indicating an increase in domestic tourism. High-quality and comfortable vacation homes with wellness remain very popular.

Mallorca has made a promising start to the new season, even if booking figures have not quite reached the expected level. As a result, the main booking phase has been pushed back slightly and many vacationers are deciding to book their vacations later. Nevertheless, basic demand is solid - 65% of vacation homes for late July to early August are already booked.

Luxury villas and fincas, increasingly booked by international guests, are particularly popular. Sustainable and nature-oriented accommodations outside the tourist strongholds are also becoming increasingly popular. Overall, there are many indications that last minutes could play a bigger role this year.

Ibiza has already recorded some early bookings. However, because this is an exclusive vacation destination, bookings are traditionally made later. At the moment there are still many vacation homes available, but the situation could change quickly if the booking trend increases. There is particular demand for luxury villas with sea views that offer privacy and exclusivity. There is also an increasing demand for villas with additional services such as private chefs, chauffeur services or organized events, further emphasizing the exclusive nature of the destination

Demand for the Côte d'Azur and Provence will remain high in 2025. More than 60% of villas are already fully booked for the high season from late July to early August. Easy accessibility, especially by car, makes this region a particularly sought-after summer destination. Despite the high demand, there are still plenty of high-quality villas waiting to welcome guests. Houses with spacious outdoor spaces, swimming pools and direct access to nature are especially popular. The region mainly attracts discerning guests who value culinary experiences, culture and luxury accommodations.”

Vacation accommodations for remote working. Since the rise of home offices and remote working, the demand for vacation accommodations suitable for remote working has increased. Good Wi-Fi connections, ergonomic workstations and quiet surroundings are crucial for many “workation” travelers. If you adapt your vacation rental to these needs, you can appeal to a new audience.

The trends show that the vacation rental industry is experiencing some interesting developments in 2025. While Belgium is registering an increase in longer stays, Mallorca seems to be experiencing strong last-minute demand. Ibiza continues to be a highly exclusive destination, although many bookings are made later. Provence and Côte d'Azur are experiencing high demand as usual, but prime accommodations are still available here as well.